Post: Digital Data Systems Stack
There are many pieces to put into place when building out a digital analytics stack. The post Post: Digital Data Systems Stack appeared first on IMC Analytics.
View ArticleCase: Domino’s Pizza Machine Data Analysis
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View ArticleCase: Wells Fargo CRM Integration
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View ArticleCase: AT&T Optimization Testing
Testing Case: At&T(Which Test Won) Primary Analytics tools: HP Autonomy, HP Optimost Test Scenario: Optimization Testing: Overlay V/S Inline Form Known Objective: Increase Leads...
View ArticlePost: Digital Analytics Book Excerpt – Sales Attribution
A book on marketing science and digital analytics by IMC Analytics Founder and NU Professor Scot Wheeler will be published in fall of 2015 by World Scientific Press. Over the next several months,...
View ArticleDigital Experience and Brand Perception: DX Summit Interview
The post Digital Experience and Brand Perception: DX Summit Interview appeared first on IMC Analytics.
View ArticleA Marketing Science and Digital Analytics Handbook
The post A Marketing Science and Digital Analytics Handbook appeared first on IMC Analytics.
View ArticleUser Centered Design
7 things I learned working at a user-centred design agency At the end of November, I handed my MacBook back over to cxpartners and moved on to new pastures over at Hudl. I’ve learned a huge amount...
View ArticleReal-time Emotion Tracking
This is cool, but next, and perhaps more importantly, they need to move away from the mouse/trackpad and try and measure the same thing for touch on small screens. How many companies could build...
View ArticleBridging the Gap Between Data & Personalization pt. I
Part two of this series will be coming along soon, so re-sharing part one…
View ArticleCMS Wire DX Leaders Interview
Pleased to have my ideas captured and shared in this interview with CMS Wire.
View ArticleAligning the Organization for its Digital Future
Aligning the Organization for Its Digital Future Advertisement Many companies are responding to an increasingly digital market environment by adding
View ArticleRefine Your Personalization Efforts by Ditching Tech-First Tendencies
When I ask organizations about their marketing roadmaps, they often stress the need for personalization capabilities in digital experience delivery
View ArticlePersonalization Isn’t the Goal, Conversion Is
All marketers want to evoke action from their target audience. We try, in our digital marketing and advertising, to deliver relevant content that causes our audiences to act. A lack […]
View ArticleRecognizing the Downside of Data
Ever since the concept of “big data” broke into the collective consciousness of business and culture in 2011, managers and decision makers of all types have felt compelled to have […]
View ArticleDigital Analytics Skills & Specializations
In leading digital analytics teams for a decade now, I’ve experienced the need for an array of specializations in digital analytics work. I have also observed that every analyst I work with has a...
View Article5 Drivers of Personalized Experiences: A Walk Through the AI Food Chain
The future is already here — it’s just not very evenly distributed” — William Gibson The only way we will ever succeed at delivering personalized experiences across the broad landscape of customer...
View ArticleArchitecting Consumer Experiences around Jobs to be Done
Marketing that does not begin with an understanding of consumers’ wants, needs and motivations in the design of a communications program may still produce an approach to communications that has...
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